We talked with Chelsie Sewell at The Family Parks Group a cherished name in the leisure and holiday park industry…
NACO: Company Background and History
FPG: The Family Parks Group has established itself as a cherished name in the leisure and holiday park industry. Founded with the aim of creating family-friendly environments, the company has grown by prioritising personal connections and genuine care over corporate formality. Over the years, it has built a reputation for providing welcoming spaces where families can escape the daily grind and enjoy quality time together.
NACO: Ethos and Values…
FPG: The core values guiding The Family Parks Group include:
• Integrity and Honesty: Acting ethically and transparently, the company believes in being upfront and forthcoming in all its dealings.
• Accountability: Owning decisions and their outcomes, ensuring that customer needs are always a priority.
• Customer Commitment: Dedicated to cultivating a community where customers feel valued and cared for.
• Passion: Driven by a love for their work, the team strives to create memorable experiences for all guests.
NACO: Key Personnel…
FPG: The leadership team at The Family Parks Group consists of experienced professionals who bring a wealth of knowledge and diverse perspectives to the company. The team’s collective experience helps in maintaining the company’s high standards and innovative approach in the leisure industry.
NACO: Customer Experience…
FPG: To ensure a high-quality experience, The Family Parks Group focuses on:
• Smooth Online Journey: Streamlining the process of booking and purchasing through continuous updates and improvements to their online platform.
• Customer Feedback: Regularly seeking feedback from customers at all stages of their interaction with the company, from first contact to post-visit.
• Responsive Staff: Encouraging customers to reach out with any concerns, with friendly staff always available to assist and enhance the overall experience.
NACO: Sustainability Initiatives…
FPG: The Family Parks Group is committed to sustainability and has implemented several initiatives to support this goal. Currently, we focus on:
• Paperless Operations: Striving to minimise paper use across our parks by adopting digital processes wherever possible.
• Recycling Encouragement: Actively promoting recycling among our guests and staff to reduce waste and support environmental conservation.
• Future Electric Charging Points: We plan to introduce electric vehicle charging points across our parks, making it easier for guests with electric cars to visit us sustainably.
Looking ahead, we aim to expand these initiatives further by continuously exploring new ways to enhance our environmental efforts and integrate more eco-friendly practices into our daily operations.
Over the years, it has built a reputation for providing welcoming spaces where families can escape the daily grind and enjoy quality time together.
NACO: Future Developments…
FPG: We have exciting plans lined up for the future, including electric charging points. As part of our sustainability efforts, we will be introducing electric charging points across our parks, encouraging the use of electric vehicles and supporting a greener future.
NACO: Innovation and Technology…
FPG: Leveraging technology is a key part of the company’s strategy to enhance customer experience and streamline operations. This includes making the online booking process smoother and more intuitive, with plans to expand these technological advancements in the future.
NACO: Employee Development
FPG: The Family Parks Group supports the professional growth and development of its employees through various initiatives. These include training programs, development opportunities, and a work environment that encourages continuous learning and improvement.
NACO: Long-term Vision…
FPG: The long-term vision for The Family Parks Group is to maintain and expand their strong presence in the leisure industry by:
• Focusing on Customer Experience: Continuing to prioritise personal connections and genuine care to stand out from corporate competitors.
• Strategic Marketing: Approaching marketing with a strategic mindset to sustain and expand their success.
• Innovation and Expansion: Embracing technological advancements and expanding their facilities to meet the evolving needs of their customers.
By staying true to their core values and focusing on customer-centric approaches, The Family Parks Group aims to maintain its competitive edge and continue providing memorable experiences for families.”
Get in touch
[email protected]
0333 305 5011
